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Instagram is the perfect platform for sharing images, and that makes it an ideal platform for building your brand identity on the Web to cultivate a loyal following and reach prospective customers. If you just open an account and buy instagram followers, you’re not going to get the most out of it. Here’s how to market effectively on instagram.
Focus on customers
Too many marketers think all media platforms are bully pulpits where you rain down information on the world. Social media, and Instagram in particular, doesn’t care for that approach. If you’re not engaging and involving your instagram followers on a daily basis, you’re likely to lose them. Whenever your instagram followers post a picture of your product, make sure to acknowledge it on your instagram account, and ask for others to do the same. Make sure to respond to comments you find about your brand as well. Remember to never, never argue. Seek out problems and fix them if you can.
Use those hashtags
Make sure you get all the mileage out of everything you post with lots of hashtags. Include your business name in as many as you can without seeming spammy. Run contests, and have instagram followers use a specific hashtag in order to enter, and you’ll gain brand loyalty and new followers at the same time.